Selling services, treatments, or products together.

Selling services or treatments as packages can increase the transaction amount while giving clients the opportunity to bundle and save. Creating a package is simply when you sell services together in order to increase the average order value (AOV), repeat treatments, or to help steer clients in the right direction when purchasing services that are complementary to one another.

There are different ways to develop packages, depending on your business model. For example, medical spas may want to offer packages of treatments at a discount that require multiple sessions to achieve the desired result (think laser or micro-needing treatments). Whereas loyalty programs are better suited for services where clients get a good value after one visit but you want to retain their business long-term (think botox, eyebrow tints, or manicures and pedicures).

DID YOU KNOW?

According to Square data, customers enrolled in a loyalty program spend 53% more than those who aren’t. A tool like Square Loyalty demands minimum effort while offering maximum reward.

Increase repeat transactions with packages and loyalty programs

Promote sell-through by bundling retail products

Bundling retail products is another easy and effective way to stay competitive and promote sell-through without unnecessarily discounting slow-moving products. Product bundling involves grouping and selling products together as a single unit rather than selling them individually to increase your AOV.

Product bundling can help you cross-sell items and clear stock to reduce carrying costs. You can use product bundling as a creative alternative to running a sale since customers can still save with bundles.

PRO TIP

Product bundling is a smart way to boost your business’s revenue. The key is understanding what your clients want and creating bundles that meet those needs. Product bundling is easy with Square for Retail Plus.