Start a membership program or subscription model.

Stabilize revenue through memberships and subscriptions

Building a resilient business is crucial in the ever-evolving beauty industry. You've likely felt the sting of slow seasons and last-minute cancellations. Enter the game-changing concept of stabilizing revenue through memberships and subscriptions.

Memberships can support your quest for predictable income. By offering exclusive services, discounts, and perks to members only, you can create a community of loyal clients who contribute to a more consistent cash flow during the slower months. Depending on your business model, you may consider offering a monthly or one-time fee that gives guests access to a specific amount or type of service. A membership like this can create a sense of loyalty to your beauty business, while giving your top clients VIP treatment.

PRO TIP

From automated billing to customizable subscription plans, Square Subscriptions offers a seamless integration with the rest of your business. Whether it's a monthly touch-up, a bi-weekly pampering session, or an all-inclusive package, you can tailor your services to maximize client satisfaction and retention.

Creating DIY box subscriptions for retail items

According to the Square 2024 Future of Commerce report, 30% of millennial and 31% of Gen Z consumers are interested in DIY boxes. As a salon or full-service spa, you can market a selection of products to help clients achieve a desired look in the comfort of their own homes. Plus, customers can order these DIY packages directly from your website, regardless of where they're located.

Making DIY packages available with a subscription is an easy way to generate recurring revenue. The nature of beauty products, like shampoo and conditioner or facial products, which clients use daily at home lends itself well to a subscription model in order to replenish items without the hassle.

DID YOU KNOW?

You can estimate subscription income by looking at your contracts and active subscribers with Square. Offering discounted subscription boxes or free samples as part of your loyalty program can also retain clients and incentivize them to purchase more retail items.