Behind the Scenes With Grounded MCR
How embracing Tap to Pay on iPhone increased one Manchester-based business' year-over-year event sales
How UK’s Grounded MCR boosted sales by 23% with Tap to Pay on iPhone
Grounded MCR is an impossible-to-miss hotspot in the Manchester community. The team sells specialty coffee, luxury ice cream, and baked goods — both vegan and gluten-free — from a bright yellow food truck fronted by a colorful trike.
For an ultra-mobile business, a convenient payment experience is key. The cart uses Tap to Pay on iPhone for events throughout the area. Once the team started using it at Manchester’s Christmas Market — one of their busiest events of the year — they increased their annual sales at that event alone by 23%.
Adopting contactless payment has also improved the customer experience. Not only did contactless payment help reduce wait times — owner Natalie Lobel estimates that it saves roughly 30 seconds per customer — it also helped Grounded MCR deliver the warm, personalized experience that keeps customers coming back.
It’s not just the actual technology. It’s the fact that people are just talking to you, and instead of looking around trying to find the square to tap the phone on, they literally just thrust the phone at your phone and tap."
