The power of community
INSIGHT:
Building a sense of community around your restaurant can help it remain resilient. Often through loyal regulars that appreciate and want to support your business.
21%
of consumers say that an inclusive atmosphere that creates a sense of home is important to them when visiting restaurants.
97%
of hospitality workers believe it’s important to have a sense of comfortability and/or relationships with their regular customers.
89%
of restaurants say community support has been somewhat helpful (38%) or instrumental (51%) in their success.
A restaurant can be many things to its customers – a place to socialise, work, escape or relax. For regulars, they can become a special space that exists between their home and workplace. Restaurateurs can nurture this by creating a welcoming atmosphere that customers consistently enjoy visiting.
"People like to feel special. Knowing customers' names, orders, and bits about their lives creates a personal connection. In our 7.5 years of operation, we have had many regulars, many who are still coming back to this day. They tell their friends and family which creates an ever expanding customer base. At the end of the day, word of mouth is still some of the best marketing for any business."
- Julian V Cincotta, co-owner Butter
“Our community has been the driving force behind our success over the last 12 months and further. Their unwavering support and loyalty have been the bedrock of our resilience during challenging times.”
- Mo, owner Fricken
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