Identify where your target customers spend time.
Determining which social platforms best suit your business, the products you sell, and the customers you want to reach can help ensure that you use the right social platforms to connect with your target audience.
Each of the top social commerce platforms are unique in the type of content that’s most effective and the customer that shops there, so research is a smart first step in designing your social commerce strategy.
Use data provided by social media companies to determine the user demographics on each platform and whether they align or have the potential to align with your business strategy. Since the average consumer has multiple social media accounts, using more than one platform for social commerce will expand your reach. But if you’re just getting up and running, it’s smart to concentrate on one or two platforms.
Take into consideration the type of products you sell and how they’ll be presented on social channels. For example, visually-based content can work well on Instagram and Pinterest, while tutorial-based content may be best demonstrated through videos on TikTok, Facebook, or YouTube.
Finally, research your competitors and other businesses in your industry to see which social platforms they use. Understanding how they engage and connect with users can help inform what your strategy looks like.
