Providing high-quality, relevant content that users engage with can equate to higher sales. Data revealed that consumers will increase their spending with a brand if they feel connected.
High-quality, relevant content that users engage with can equate to higher sales. Sprout Social data revealed that 57% of consumers will increase their spending with a brand if they feel connected. There are plenty of ways to create unique content that allows shoppers to feel more connected with your business, but here are a few starting points.
Behind-the-scenes content: If you’re a new business, you’re launching a new product, or you’re trying to generate brand awareness, a behind-the-scenes look at your business and what it offers can create a connection with your followers, can tell your brand’s story, and can offer helpful advice that keeps consumers coming back for more. Share what makes your business unique, or give shoppers insights they wouldn’t usually see from a brand like yours.
User-generated content: Recommendations from others can be a more powerful driver of purchases than traditional marketing, especially for Gen Z. This is what makes user-generated content so powerful on social media. These unpaid, unsponsored social posts come from people creating their own positive content related to your business, and can be used to market your brand organically.
Influencer content: Influencer marketing comes from individuals with a notable social media following and expertise in a certain area who endorse or mention your products. Endorsements from a high-profile influencer can rapidly expand your brand awareness and reach. If you don’t have the budget or resources for influencer marketing, micro-influencer campaigns can be extremely effective, especially for local businesses.
Livestream selling: There’s no way to get in front of potential customers quite like livestream selling on social media. Livestream selling is a great way to connect with shoppers, to talk about your brand, to demonstrate and discuss the products you sell, and to interact with comments in real time. Livestream selling is also an opportunity for shoppers to make purchases directly on the social platform as the livestream is happening.
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