Make purchasing simple

Certain tools make the checkout experience more seamless for shoppers, which can help you increase sales.

Once customers are ready to make a purchase, offering multiple ways to pay makes the process easier and more flexible for them.

Credit and debit cards are still the most popular payment method among U.S. shoppers, but digital wallet and buy-now, pay-later options are gaining popularity, especially with younger shoppers accustomed to making social and mobile purchases.

Pro Tip: With Square Online, you can create a simple checkout page to direct customers from social platforms. You can also accept credit and debit card payments, Apple Pay, Google Pay, Cash App, and installments with Afterpay.

Offer tools that make checkout easier.

Shopping on social media platforms is meant to feel organic, so you want to provide shoppers with a seamless experience and eliminate friction that can result in a shopper abandoning their purchase. Make sure that all products are tagged in your social posts and that users have a clear way to navigate to checkout.

If you send customers to an online checkout page, make sure it’s simple, streamlined, and only asks for necessary information to speed up the process and to lessen the chances of abandoned cart items.

Using clickable shopping tabs or payment links across your social posts is a clear way for shoppers to navigate to your online checkout page to buy the products they want quickly.

The Square Future of Commerce report found that 21% of Gen Z consumers prefer to pay with a mobile wallet app, and Afterpay reported that buy-now, pay-later spend among Gen Z increased 900% from January 2020 to 2022.

"Selling on social media has proven to be one of the most impactful ways that businesses reach buyers. In the U.S., we saw the number of businesses sharing online checkout links to sell specific products on social channels more than double year-over-year in the first quarter of 2022. Through social commerce, sellers are better able to connect with buyers and build and maintain those important customer relationships.”

Saumil Mehta, Head of eCommerce and Point of Sale at Square