Stay top of mind with customer incentives.
While showing up in followers’ feeds regularly will help your business stay top of mind, offering incentives for shoppers to engage and purchase from your business on social platforms can help drive loyalty and sales.
According to research by Valassis, 61% of consumers say that coupons or discounts can inspire them to try a new brand, and 60% indicated that coupons or discounts speed up their decision to make a purchase.
Offering custom, limited-time digital coupon codes across social platforms can help entice shoppers to make a first purchase with you, and they can help you generate leads for future marketing efforts.
Once customers have made a purchase, offer them a chance to join your loyalty program. Loyalty programs can further customer connections by offering insider deals, discounts, and special incentives for being a repeat customer.
Accenture reported that 63% of social buyers said they are more likely to buy from the same seller again, and the Square Future of Retail report found that customers enrolled in a Square Loyalty program were twice as likely to be repeat customers and spent 37% more than customers who weren’t in a loyalty program.
