Positive product reviews can be the difference between whether a shopper decides to make a purchase or not.
Customers seek out reviews and testimonials from others before they make a purchase, and social commerce is no different. Trusted influencers, user-generated content, and positive product reviews on your social posts and product shops can be the difference between whether a shopper decides to make a purchase or not.
Different social platforms offer various ways for customers to leave reviews, but establishing a method to encourage customer reviews is important. If you’re a small business, you can start by directly messaging customers on the social platform they purchased from and asking them to leave a review. Be friendly and let them know you’re trying to build up positive reviews from satisfied customers.
If you have an email marketing system in place, create an automated email asking customers to leave a review when they’ve made a purchase, with a link or a QR code that points them to where they can leave their review. You can even use incentives, such as coupon codes or limited-time discounts, to encourage customers to take the time to write a review.
Once you have reviews, make sure to respond to them — especially if they are negative — to incorporate the feedback, and use your best reviews as marketing content across social channels.
Pro Tip: For better reviews, follow these tips to create a great customer experience across all the channels you sell on.
