Social media metrics give you deeper insight into your social commerce strategy.
Pro Tip: If social media shoppers make their final purchase on your online store, leverage that valuable data in your marketing and loyalty programs to drive repeat business.
If you use a social media channel that provides analytics, take advantage of those insights in your social commerce strategy. Analytics can help you measure user engagement, can show you the performance of your posts, and can give you a breakdown of your audience.
Some platforms will show you deeper social commerce insights, such as the number of times a user tapped on a product tag and the number of people who visited your product page from a post.
How in-depth you get with your social analytics may depend on your business size and marketing
capabilities, but some analytics are easy to turn into actionable insights.
Figure out what your top-performing posts are and duplicate them with similar content. Take a look at the posts that didn’t perform well and make small changes to future posts to explore how you can drive more engagement.
