Finding Their Way
The way up for businesses is never a straight line.
Building something meaningful and complex requires committing to a vision and then getting knocked off course almost daily, occasionally looking in the mirror and asking yourself, "How am I going to pull this off?"
Theres a lot of self-doubt, and theres a lot of wasted energy in that, said Jenny Nguyen, founder of The Sports Bra in Portland, Oregon, the worlds first sports bar dedicated solely to womens sports. So trust yourself. Be authentic. And [know that] it matters.
That’s why we created The Way Up, a video series presented by Square and legendary podcaster Guy Raz focusing on the journeys of six complex local businesses, their biggest trajectory-changing moments, and how each of their communities has been critical to their success.
In this eBook, we’ll focus on how these entrepreneurs have tackled the practical concerns many businesses face when growing in multiple forms. That includes optimizing for an outstanding customer experience, adapting and innovating when problems or opportunities arise, turning data into actionable insights as they expand, mastering marketing, finding financing in some unexpected places, and learning how to invest — both in their business’s and employees’ futures.
