Methodological Notes

METHODOLOGICAL NOTES

Square partnered with Wakefield Research to survey North American consumers and restaurant owners to uncover insights for our 2023 Future of Restaurants report.

The Square Consumer Survey was conducted by Wakefield Research among 2,000 nationally representative U.S. and Canadian adults ages 18+. The Square Restaurant Survey was conducted by Wakefield Research among 500 U.S. and 500 Canadian restaurant owners and managers.

Surveys were conducted between November 9 and November 28, 2022, using an email invitation and an online survey. Data has been weighted.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages

expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points for the consumer audience, and 4.4 percentage points for the restaurant owners/ managers audiences, from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

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