Expanding selling channels

Customers still want seamless retail experiences that bridge the gap between online and in-person shopping, but they also crave new ways to interact with their favourite brands.

eCommerce sales surged during the pandemic, according to Statistics Canada, but today’s shoppers are ready to expand their transaction options. In 2022, retailers reported that 43% of their business revenue came from online sales—a number that’s down 5% from 2021. Similarly, consumers said 30% of their monthly retail purchases in 2022 were made online compared to 34% in 2021.

Retailers now sell their goods on an average of four different channels.

81%

of retailers plan to expand the number of digital channels they sell on over the next 12 months.

58%

of consumers are open to trying newer, digital methods of shopping.

An Omni Approach:

Omnichannel retail ensures that customers can get what they want where they want while experiencing a cohesive and integrated brand experience.

Traditional brick-and-click options are just the beginning.

Adopting an omnipresent strategy means meeting shoppers across multiple platforms, wherever they shop.

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5 digital methods of shopping consumers are most interested in:

26% of consumers are interested in social media purchases.
22% are interested in virtual reality experiences.
20% are interested in QR code window shopping.
19% are interested in text message or chat sales.
18% are interested live-streamed events.