Claus to celebrate
How shoppers are preparing to spend (and save) this season
There’s a rosier outlook for American shoppers this upcoming holiday season. Despite a year of economic uncertainty, 34% of consumers say they plan on spending more this holiday season. Across generations, Millennials are most likely to go big in 2023 as 44% intend to spend more than they did last year. This is the case for around a quarter of Baby Boomers (21%) and Post War (28%).
Across all generations, nearly six in ten (58%) Americans are positive they will achieve the financial goals they set for themselves this year, which can lead to a more generous gifting season ahead. Gen Z has the most positive outlook, so expect this generation to seek out smart ways to save while they shop for the best holiday finds.
