making merry moves
How businesses are preparing to meet consumer needs
Similar to consumers, businesses have high hopes for a better selling period, too. 71% of Square sellers report they expect sales to increase compared to last year. With this optimism, 72% do not plan to shift their discounting strategy drastically. Sellers say they intend to offer an average discount of 15%.
Most interestingly, there's a growing number of multihyphenate retailers on the rise, with 9% of American retailers self-identifying as mixed use as they seek to alleviate risk and maximize revenue potential this holiday season. Compared to other global markets, the US is only starting to make headway on this trend, with a larger proportion of Australian and British retailers identifying as a multihyphenate business at 22% and 16%, respectively.
Branded merch
Events and classes
None of these
