Ready, set, gift!
What each generation is gifting this season
A fifth (20%) of consumers plan on buying clothing, footwear, and accessories for their friends and family, on par with gift cards or vouchers (20%). While traditional gifting may reign supreme this season, experiences such as entertainment, events, and charitable donations; furniture, homewares, and home improvement; and travel are at the top of the list for a smaller population of shoppers (10%).
TIP: Make the shopping experience as convenient as possible by offering a ‘Buy Online and Pick Up In Store’ option, which 31% of Square sellers are already considering. Loyalty programs are also an easy way to not only drive brand engagement, but incentivize your customer base; with 39% of businesses planning to do this.
Buy online, pick up in-store (BOPIS)
Loyalty programs
Both
