Santa's helpers
How AI is helping shoppers and retailers
Shoppers have a secret helper this holiday season: AI. In particular, 24% of consumers have used a virtual assistant to help with shopping over the past 12 months. Gen Z (36%) and Millennials (35%) are adopting AI at the fastest rates, levering it for product information and finding the best deals.
Businesses are also reporting to lean into technology to tackle inventory management (29%) and marketing (54%). Specifically, 23% of Square sellers plan to leverage AI-enabled tools to operate more efficiently and sell more effectively.
TIP: Conversational commerce platforms can automatically resolve customer issues or queries to free up your staff’s time, enabling them to work on other critical tasks. This year, 16% of Square sellers plan to use such messaging tools.
