Festive Advice

How to make this holiday season tree-mendous

START EARLY.

Give your brand and products exposure through shopping and wishlist apps, or join the hundreds of thousands of brands in Afterpay’s Shopping App to boost your discoverability – tapping into our highly engaged global network of shoppers.

Don't forget to market, market, market! Whether you're looking to snag new customers with discounts or hoping to re-engage new shoppers with new product drops, Square Marketing can help place you directly in front of those who matter most.

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GO OMNICHANNEL.

Place equal weight on your online and in-store shopping experiences. Across generations, shoppers are finding inspiration — and the perfect gifts — across digital and IRL channels, which makes it important to nail down your social and mobile commerce strategies so you can have a leg up on promoting your products or deals no matter where you’re selling.

Social commerce, in particular, is growing. The number of retailers selling goods directly through social channels jumped 10% year over year in 2022. Prioritize reaching customers directly where they are to help ensure you never miss a sale.

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ADD CONVERSATIONAL COMMERCE

Retailers, big or small, might consider implementing AI-enabled conversational commerce tools such as suggested replies in Square Messages to optimize customer service and conduct commerce in a new, professional sales channel.

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SLEIGH AT CHECKOUT.

Give the greatest gift of all to your customers and staff: flexibility and time. By using Square and Afterpay, you can make everything from your customer touchpoints, front and back-end operations, as well as the checkout process a breeze – helping your customers save while minimizing staff overload during the busy shopping period. Win, win!

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