The 2025 Square Future of Beauty report uses insights from thousands of beauty entrepreneurs and customers worldwide to find out what the industry is focused on, and it predicts what your most important customers will look for next.
Letter From Square
CHAPTER ONE:
Beauty Businesses Are Embracing New Revenue Streams
CHAPTER TWO:
Can Technology Grow Your Beauty Business? All Trends Point to Yes
CHAPTER THREE:
More Payment Options Mean Growing Beauty Businesses, Satisfied Customers
CHAPTER FOUR:
Beauty Businesses Are Betting on Loyalty Programs, and It’s Paying Off
CHAPTER FIVE:
Social Media Still Dominates in the Beauty Industry, but Consumers Crave the Personal Touch of Email and Text
CHAPTER SIX:
Facing a Time and Training Crunch, Business Leaders Think Technology Can Help
CHAPTER SEVEN:
Optimism and Expansion: Where Beauty Leaders Are Focused Next
Methodology
Future of Beauty 2025
Letter from Square
More Payment Options Mean Growing Beauty Businesses, Satisfied Customer
