Gen Z consumers are also more likely to be aware of businesses with diversified offerings. Globally, more Gen Z consumers reported that local businesses had added new offerings compared to older generations, indicating that younger generations may be more aware of multihyphenate businesses in their areas.
Keep in mind that businesses that pleasantly surprise customers are often raved about regularly on social media. This awareness can help you broaden and diversify your customer base and benefit from organic marketing opportunities. Make all of your offerings known and easily discoverable for new and regular shoppers so you never miss an opportunity to please and make a sale.
Mutlihyphenate businesses that blend retail and restaurant features are especially popular with Gen Z. Two out of three Gen Z consumers have made retail purchases at a local restaurant in the past year, followed by 66% of millennials.
Businesses that blend beauty and retail are another favorite for Gen Z consumers. While 63% of consumers reported having purchased a retail item from a beauty business, the most loyal for beauty business retail are Gen Zers (83%) and millennial (78%).
