1. In-Person Classes
Offering in-person classes allows salons and spas to meet the needs of existing customers who want additional ways to connect with their businesses or benefit from their expertise. If in-person classes are promoted widely and effectively in their local communities, they can also be a way to broaden exposure, potentially helping bring in new customers.
Owners and their staff members are already investing time and effort in keeping up with best practices and staying current with the latest trends. Charging clients for personalized, in-person classes allows salons and spas to capitalize on that knowledge and monetize it in a new way, while also forming new customer connections that can help boost loyalty.
The knowledge salons and spas and their staff members can impart through classes varies depending on their specialties and focus areas. Examples could include an aesthetician offering a three-part skincare course, a barber offering an hourlong men’s grooming workshop, or a hair stylist offering a class on identifying different hair types and using the right products for each one.
Be sure to identify the exact topic of your class, advertise the event to clients, and prepare your space. Depending on your clientele, added bonuses like refreshments or product samples can go a long way in boosting engagement and building customer loyalty.
In-person classes are a money-generating way for businesses to utilize their retail spaces during non-business hours. And depending on the topics of the classes, they can also be an opportunity to promote and sell retail products the salon or spa offers on-site. Follow these tips and tricks to get ready for hosting classes or tutorials.
