2. Online tutorials
Online tutorials are another great way for salons and spas to satisfy customers’ desire to learn from their businesses and can be simpler than hosting in-person events. Online tutorials, which often take the form of social media videos, offer consumers a convenient way to expand their beauty or personal care knowledge, especially when it comes to popular trends or industry-specific tips.
Posting tutorials on platforms like TikTok, Instagram, and YouTube can be a valuable marketing tactic, especially to appeal to Gen Z consumers, who spend more time on social media than members of any other age group and are the most interested in online tutorials offered by beauty businesses.
Social media tutorials are also a smart way to sell or promote retail products to that audience; roughly 50% of Gen Z social users reported using TikTok and Instagram for shopping and product discovery in the past month. A salon’s TikTok makeup tutorials might educate viewers on how to achieve popular beauty styles while also informing those viewers that the products to achieve that look are available for purchase in the salon’s TikTok Shop or through the link in its bio.
