^{3. Live virtual classes}

Consumer interest in live virtual classes:

Gen Z: 19%
Millennials: 22%
Gen X: 12%
Baby boomers: 2%

Live virtual classes are similar to in-person classes and online tutorials and can be an avenue for monetizing a salon or spa's expertise and promoting its retail products. The main difference is that they're a combination of online and live, meaning there doesn't have to be a cap on the number of attendees, and the host can interact with the participants in real time to answer questions, expand on topics, and form connections with the attendees to help foster brand loyalty.Beauty businesses can host their live virtual classes using platforms like Zoom, YouTube Live, Instagram Live, Facebook Live, and others. Examples could include an aesthetician hosting a virtual demonstration of an exfoliating treatment using products available for online purchase or a makeup artist hosting a livestream lash application how-to course.Whether your goal is to connect with customers or promote products, be sure to advertise your event ahead of time on social channels, in an email to customers, or in your salon. Then follow these steps to launch your first successful livestream event.

PRO TIP:If you want to host a class or tutorial, but you're not sure where to start, ask your customers what they're interested in. Bring it up during their appointment, or send out an email or social post with a poll of options. Livestream classes are a great way to explore a few topics and see which is the most successful before you host an in-person event.