4. At-home DIY boxes
Packaging up the selection of products it takes to achieve a certain beauty look and making that package available to customers as a DIY box is another way consumers want to engage with salons and spas beyond traditional services.
DIY boxes are an avenue for beauty businesses to access new customers beyond their geographic location, keep existing customers engaged between visits, and grow their brands by becoming part of customers’ time at home.
Beauty-look boxes are also far from the only DIY option. At-home boxes might contain haircare samples and accessories, organic skincare products or tools, home goods like candles and coffee mugs, or any other selection of wellness- or personal care-related items curated to appeal to the businesses' customer base.
A salon or spa may opt to make its DIY boxes available on a subscription basis (giving the salon a new source of recurring revenue) or choose to offer them for one-time purchase. Boxes might be designed around a certain theme — such as a holiday, season, trend, online tutorial, or staff member’s “favorite things” — or offer customers a surprise selection of goods every time they open one up.
Dig into your sales data to understand what products or services are best-sellers. This can help you understand what customers are most interested in and help generate some DIY box ideas.
Then, consider including DIY boxes as part of your loyalty program. A curated box of samples or branded goods may be highly valuable to loyalty program members, adding incentives to return and make additional purchases.
