How to get started with new offerings
Expanding into new, complementary areas can help salon and spa businesses grow, opening up new revenue opportunities and increasing their appeal to younger consumers with growing purchasing power.
Knowing that customers are interested in in-person classes, online tutorials, livestream events, DIY boxes, and off-premise services, first consider which of these best align with your business offerings and your area of expertise. Then take into account the logistics — is your space suited for an in-person event, or would your social-savvy staff be a great fit for Instagram and TikTok tutorials?
While Gen Z and millennial consumers expressed the greatest interest in new offerings, don't discount interest from older customers. Talk to your loyal, repeat clients about their needs and what they're interested in, and adapt your classes, tutorials, and services based on what you learn. After all, word-of-mouth recommendations from family and friends can be the most powerful driver of new customers as you introduce new offerings.
Finally, don't forget to rely on your data. Decide on the specific goals of launching a new offering, and use your data to understand if that new offering moved the needle in the right direction. If your TikTok tutorial led to a spike in retail product purchases driven by social channels or your in-person class generated a host of first-time client bookings, use that data as learnings or inspiration for future offerings.
