There is a changing payments landscape. Right now some people might use the kiosk, some might order on the app, some might order on a website, some love going in-store and talking to someone. We prepared different payment methods in order to accept as much as possible and let the consumer decide.
Listen 🎧 : Min says offering flexible payments has help scale Rooster and Rice's business.
is a Bay Area based quick service restaurant. The business specializes in khao man gai, a chicken and rice dish. The streamlined menu, prioritization of COVID safety, and use of contactless payment methods helped them scale quickly. They opened their doors in 2015, their first two franchises in 2018, and today hold eleven locations with no signs of slowing down. The simple and streamlined menu, featuring the chicken and rice combo, helped Rooster and Rice experiment with other parts of the business by keeping factors like cost of goods sold and labor more manageable. This simple menu as well as prioritizing investing in systems and technologies to scale the business, came together when an unexpected pandemic hit.
Rooster and Rice started experimenting with a franchise model. "We wanted to expand as quickly as possible and we thought for this concept, the best way would be to develop a franchise. Technically if you have two locations (even if you have one location), you could always sell a franchise. We wanted to kind of de-risk it for the franchisees." said Park "We want to explore various different concepts because we recognize food is changing and we wanted a franchisee to choose the model that best fits them". Rooster and Rice tested a big store, small store, ghost kitchen, food licensing, all so that a potential franchisee could make a decision knowing the option had been tested and troubleshot before it was made available to them.
Park says in recent years he's seen customers gravitate to a more omnichannel experience. Customers have opted for a range of options from ordering on an app and picking up in person to going in-store. He says even within the in-store experience, some customers enjoy speaking to someone in-person while others walk in and use a self-serve kiosk instead. Moving forward, he sees a lot of opportunity in adopting new and emerging payments technologies for businesses meeting these changing customer needs.
Check out Rooster and Rice's website for more
