Sell everywhere

-> Customers want omnichannel retail experiences.

Retail is a huge opportunity to build on your provider/client relationships. Customers make purchases from personal care businesses on a variety of channels, wherever they are.

Selling on multiple channels means you have a better chance of reaching customers at the right moment, whether they spot your shoppable post when they scroll Instagram for inspiration, get an automated text from your business just as they are running out of product, or get a follow-up email with discounts for products used during the appointment.

70% of consumers bought retail in person, likely as an add-on to their personal care service; but 37% of customers purchased products through the website, 30% purchased items from marketing emails, and 28% purchased items from social media sites.

96%

of beauty businesses say they sell retail products.

26%

of consumers bought retail products from their personal care provider.

41%

of beauty businesses say 26 to 50% of their revenue comes from online and social media sales. Additionally, 20% say half or more of their business comes from online and social media sales.

"I carry a full line of products so product sales are really important to me. Staying on top of our game and being the best that we can be [as] color specialists will always be our main focus, but going into the more permanent cosmetic industry is going well for us.”

Lora Abate
Owner, Team Shear Obsession, Bristol, VA

You can launch a free eCommerce site with Square Online. And with the Square Photo Studio app, you can easily shoot and edit professional-quality product photos on your phone, with tools to swap out the background — no design skills needed.

"Omnichannel means meeting clients where they are and effortlessly delivering what they need and want. Curated retail products help beauty businesses differentiate from the larger brands and build deeper client relationships. By creating unique and personalized omnichannel experiences, businesses can sell products and services across a variety of channels to help grow their business.”

Willem Ave
GM, Square Appointments

Tips

Promote products during services and as a follow-up through email and SMS marketing.
Provide discounts on products to repeat customers as a loyalty perk.
Curate top picks and bundles on your website, and allow clients to pick them up in-store during their appointments.
Highlight product recommendations on your social feeds and let customers order directly from there.
Invest in inventory management software to keep track of your supply, which is especially important when selling on multiple channels.