Business expansion

-> With multiple lines of business, from services to retail to virtual experiences, automation and an integrated back end can help with expansion.

During the pandemic, many beauty businesses expanded their brands and added new revenue streams, from additional product lines and at-home kits to virtual classes and livestream tutorials. A full 95% of salon, barbershop, and spa owners/managers say some of the pandemic-inspired products and services are here to stay.

An integrated set of tools can help businesses connect inventory, customer history, booking, payments, and automation to simplify tasks like staff scheduling and payroll. Integration can allow for cross-selling products and services, and can help business owners see what is working and what isn’t.

Of the beauty businesses surveyed, 98% agree that integrated tools will allow staff to focus on more important tasks, the creative work they’re passionate about.

With Square, you get a suite of tools that promote efficiency, from employee payroll to appointment booking, inventory management, and more, freeing you up to shape the future of your business the
way you want.

"I found that the at-home kits have allowed people to experience self-care from the comfort of their home, while also hosting some virtual at-home facial party nights to bring people together. I am in the process of building a membership program that will bridge my local community that I serve in person with the extended community I have around the world. I am excited to spread the joy of self-care to a wider audience and influence those who are dedicated to staying well to be inspired and uplifted on their journey.”

Missy Moran
Beauty & Wellness Coach,
Missy Moran Studios, Oakland, CA

"The reports function in Square helps me gauge what the level of engagement with our clients is, which is important. It also helps me to understand what services are our top services, how much we spend on product, and what products and services we’re selling. That way, I can get an idea of what should stay on the menu or what should be offered as a seasonal thing.”

Asia Monét Owens
Owner, Monét Obree Waxing & Wellness Spa, Whitehall, OH

Tips

Use tools that work together to maximize efficiency and data reporting.
Know your cost of goods and services, and monitor data to determine what’s working and what isn’t.
Create an omnichannel marketing strategy to cross-sell offerings on various channels.
Automate mundane tasks like payroll and scheduling to free up staff.
Use inventory management software to track products, particularly now as businesses face supply chain issues.