Dear reader,
The current state of the economy could make putting food on the table seem challenging. We’re no stranger to the realities of the world. Costs are rising. Labor shortages and supply chain disruptions are prevalent. Inflation remains elevated. Industries are shifting. And customer demand is still volatile.
It’s not an easy time to be in the restaurant industry. But all around us, people are responding in inspiring ways.
New, emerging technologies allow restaurateurs to serve their customers and staff in the best ways possible. Menus are expanding and becoming even more inventive, changing the course of culinary culture and the business behind it. And although many diners said they plan to cut spending, they’re still standing by the community establishments they know and love.
As we dig into the Future of Restaurants report, one takeaway prevails: 2024 was both a tough and an exciting time to work in the food and beverage industry. We’ll focus on the opportunities ahead. This year’s insights break down some of the biggest trends in the restaurant industry, some of which might surprise you or give you ideas that set you up for whatever the next year has in store. Without a doubt, operators will have to do more to make the same profit to survive and thrive. We’ll be with you every step of the way.
— Ming-Tai Huh, head of product, Square for Restaurants
