Each year we unwrap the latest trends defining the holiday shopping period to help retailers make the most of the season.
Merry and bright: Consumers have a positive outlook ahead of the holiday period and businesses will prepare to service them in smart ways by tapping into technology such as mobile commerce and AI-enabled tools.
Being omni-present: Shoppers are eager to find gift inspirations through both in-store and emerging online channels, making it important for retailers to take an omnichannel approach to promotions.
Making a list: Gift cards, apparel, and electronics are topping shopping lists for each generation.
Santa’s helpers: Consumers (especially Gen Z) are leaning on AI to optimize for shopping. Conversely, sellers are doing the same to optimize for their business operations.
Savings unwrapped: This season is all about strategic spending, and shoppers are using ‘Buy Now, Pay Later’ (BNPL) to help them budget. To accommodate this, businesses are planning to offer more flexible payments at checkout.